The story behind the Toronto Raptors 'We The North' campaign

Tom Koukodimos, co-managing partner of Sid Lee, the agency that developed the 'We The North' campaign for the Toronto Raptors joined CBC News' Heather Hiscox in studio.

source CBC | Sports News https://www.cbc.ca/sports/the-story-behind-the-toronto-raptors-we-the-north-campaign-1.5155693?cmp=rss