lundi 29 janvier 2018

Super Bowl ads aim for the heart — and sometimes lower

super-bowl-ads

The stakes are high since a 30-second spot costs more than $5 million US for airtime alone. The goal is to capture the attention of the more than 110 million viewers expected to tune in to the big game on Feb. 4 — ideally by striking an emotional chord with the game audience that will rub off on brands.



source CBC | Sports News http://ift.tt/2DV8ggW

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